Keep the Party Safe
“We’re not here to judge. We’re here to keep you safe.”
Fentanyl helped kill 912 people in Colorado in 2021. Many of those people were unaware of how fentanyl contaminates other drugs or appears in counterfeit pills. They also likely did not know about ways to stay safe, like having naloxone to reverse overdoses, picking a designated non-user, or about the availability of test strips that can help identify fentanyl.
Keep the Party Safe is a new public awareness campaign seeking to educate people who might be vulnerable to fentanyl-contaminated drugs. Keep the Party Safe is targeted to adults ages 18 and older who might not know they are vulnerable. The campaign discuss the risks and steps people can take to stay safe in a straightforward, non-judgmental way.
Campaign tactics include eye-catching digital media and out-of-home ads inspired by neon signs. In addition to digital and social media ads, the campaign literally seeks to “meet people where they are at” by having posters in restaurants, cafes, bars, nightclubs, music venues and wherever people enjoying a night out might need to be reminded or made aware that fentanyl contaminates drugs across Colorado and there are ways to stay safe.